Archive for March, 2010

What’s in a Symbol? {Ours}

Friday, March 5th, 2010

We get a lot of people asking “What’s with your Butterfly logo?”.  Well, to make things easy here’s the explanation for how the symbol is relevant to our business model and better yet, our slogan: “Your Voice, Our Echo”.

As you may have noticed our symbol is based off of the color pattern silhouette within the monarch butterfly.  The symbolism behind our logo is tied in directly with our slogan: “Your Voice, Our Echo”.  The “Your Voice” represents a client bringing their brand(s) to Echo to be marketed.  The “Our Echo” represents the results of our campaign for your brand(s).  Symbolically these tie into the logo by the Black layer of the Monarch being the “Your Voice” and the color layer being the “Our Echo”.  Our logo represents the Color we add to your brand(s) – the Echo.

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