Interior Design Influencing a Brand Design
Branding. What influences a brand design? In this particular case, the interior design influenced the brand design. Meet Eve Events. Eve Events is an event planning company that specializes in high-end, distinct, unique, custom events from corporations to destination weddings.
The catalyst element for the brand design based off of the interior was the white birch flooring and white birch furniture. Before we actually designed the foyer space as seen above the brand design was created. When we talk about ‘brand design’ we’re talking about creating the identity components for Branding. Some of the standard brand design components are (but not limited to) naming, tag-lines, logo-symbols, logo-types, colors, and graphic assimilations (supporting graphic elements). In this example, using the Eve Events brand we’re going to show you how the interior design influenced Eve Events’ following brand components: 1) Naming 2) Logo-Symbol 3) Logo Type 4) Colors 5) Assimilation’s (Supporting Graphic Elements).
You’ll see how the “idea” sparked from the interior was only a sketch rendering before we actually executed both the brand design and the interior design of Eve Events. Based off this rendering the brand design was born. Above you’ll see the Eve Events wood-sleeve + metal business cards. There is an entire collateral system (which consists of about 12 pieces) created – all that can be viewed in our portfolio. However, we chose this specific collateral piece because it captures most of the essence of the brand design influenced by the interior design vision.
A quick overview of these cards will show you the different brand design components that include: 1) logo-symbol created - “The E”, 2) the name – “Eve-nts” (Eve Events) 3) The Colors - Spot colors: “Red”, “Tan”, “Silver” (Silver foil), and “Brown”, and 4) the Assimilation’s – (Materials) White birch, brushed aluminum.
After the brand design had been completed and the print collateral produced we executed our original vision for the entry way of Eve Events based off of the sketch rendering. The goal of this vision tied directly into the shape of the symbol, along with the business card. The core-similarity that tie the brand design together with the interior is the white birch flooring where both the business card and custom made wood/aluminum sign both use white birch for their main material. Beyond the materials, I think you can see the resemblance’s between the card and the sign.
In closing: Creating a brand design is influenced by many different factors. In the case of Eve Events, the interior was completed first (everything except the foyer/entry-way design, which we produced after the brand design was completed) which influenced the brand design across the board. Everything from the logo, to the type, to the colors, to even the materials used for their print collateral systems. In a perfect world having the brand design established before building out the interior design of a business environment (offices, restaurants, trade-show, etc.) makes communication for the interior more in-synch or cohesive with the brand messaging. The big picture for this project and branding in general is to establish an identity where your brand design components work to communicate, creating recognition and ultimately brand loyalty. Brand loyalty = Business Growth.
——-Production Thank You’s!——-
Thanks to Dave Fink from Side Walk – Custom Wood Working and Ben at Sign Minds – Custom Sign & Print Shop. Most of all, Thank You, Eve Deikel Wendel at Eve Events!
This entry was posted on Monday, May 31st, 2010 at 3:43 pm and is filed under Branding, Interior Design, Packaging, Print Design, Signage, Strategy. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
