STRATEGY
Echo Creative has developed the Total Efficiency Aggregate Marketing-Mix to use during the creation of tailored marketing plans. TOTAL means we provide a complete strategy for marketing a brand effectively. With complete EFFICIENCY, we develop creative in a sequential order that carries your brand's fundamental characteristics across all marketing components. AGGREGATE means we utilize all of our service elements in a collective manner to provide potent, cohesive campaign results. Finally, the MARKETING-MIX means we formulate the right arrangement of tools, or ...
BRANDING
Branding is the process of creating an identity for your business or product that the consumer will recognize. When we create brands, we first thoroughly research the product or service to discover what makes it special. Then strategically and creatively position the brand to best achieve your objectives. The standard concepts of branding can include but are not limited to: naming, symbols (logos), color identities, typography, and taglines. These identifying brand components will be the cornerstones for all communication and advertising elements to follow: Interior...
INTERIOR
When a person crosses the threshold into your establishment, it's the ultimate opportunity to create a loyal customer. Through meaningful environmental design work you will provide an encounter that is more pleasant, productive and profitable. Echo Creative designs interiors and manages environments that are welcoming to employees and enticing to visiting clients. We partner with you to create a business atmosphere that reflects your brand and its qualities. By taking your brand's key components and echoing them throughout the smallest detail of your...
PHOTOGRAPHY
Photography is one the most powerful visual communication tools across all marketing media. Photos can tell a story, appeal to emotions, present a product. A single, compelling photograph has the power to launch a brand to the moon. Knowing this, Echo Creative has a distinctive approach to studio photography, on-site photography, and product photography services. We research and fully connect with the brand to build a strategy before we ever schedule a shoot, ensuring that each photograph is planned with precision to produce the most captivating and...
To this day, print media have been and still are some of the most powerful communication tools for a brand. Echo Creative has broad experience in print design and production that few other companies can rival. Our in-depth knowledge of print media allows us to skillfully plan campaigns with strategy, creative, and production all in one. We have worked with a wide variety of the latest and greatest paper mediums available, including certifications of "green papers" such as Recycled, FSC Certified, SFI Certified, and Green Sealed. Our production knowledge ranges from...
WEB
In this digital age, the most important communication tool your brand can have is a strong web presence. For better or for worse, people will immediately draw a lasting impression of your brand from your website. We like to think we create for the better.
Web savvy consumers can identify a powerful online presence, making webpage elements like design, content, functionality, and user interfaces more important than ever. With a background as a digital agency, Echo Creative not only knows how to set up your virtual store-front online, we know how to draw target...
ADVERTISING
Advertising is when we go after your target consumer by creating communications which speak directly to them, persuading them to engage in your brand. Great advertising always has at its foundation a solid understanding of brand identity. Because our research and strategic method explores branding, interior, photography, print, and web marketing first, Echo Creative will gain a deep understanding of your brand's position before crafting your advertising campaign. Then, through copy writing and a variety of media communication,...
