Forging a mission into a brand.
Colored Organics offers sweatshop free 100% organic cotton clothing in a variety of unique styles and colors. Their mission is to offer the highest quality organic products at an affordable price produced using ethical business practices, fair labor standards and eco-conscious manufacturing methods.
Echo Creative helped forge this mission into a brand. It has been exciting to see how far Colored Organics has come. From a basement to big retail in less than 5 years. Here are some of the chapters we've been able to help write in the Colored Organics story.
Putting a face to a name.
When you're going to greet the world with your amazing products made from 100% fair trade organic cotton, we needed to create a deign mark that would hold true to the company's mission and consistency in aesthetic product design.
Products designed without ever making a stitch.
We designed 3D/CGI generated garments reflecting technical designs for presentation purposes. This allowed Colored Organics to present products for sale prior to manufacturing them.
Packaging garments for point of purchase.
We designed custom packaging for Colored Organics for singles and 3-packs of garments. We utilized a die cut window to communicate the product color and provide an opportunity for customers to feel the 100% organic cotton at the point of sale.
Point of purchase design for Target.
We designed these point of purchase displays for Colored Organics in-store at Target via CGI/3D graphics. The client was able to present photo-realistic concepts to Target to help win in-store product placement.