Challenge

Promote app growth by increasing value prop for app vs. web

Overview

The mission is simple: Get more customers on the app. Data shows that engagement from app users increases sales and loyalty. By getting customers on app we provide an overall better customer experience while increasing business line revenues. Here are some of the contributions we made to help make this all happen.

Deliverables

Strategy

Determining the best course of action in a formal way

ui

Production-ready interfaces across various features

content

On-brand illustrations for key communication points

App stores

Let’s take Best Buy’s app store presence to the next level to increase organic and paid downloads with better visual communications. We made the first release for Holiday season with custom graphics and fun copy all around key app features that differentiate and delight.