Best Buy
Web & App Design for Growth Initiatives
Overview
Supporting Best Buy with strategy and design for growth across web and app.
our output
Best Buy’s most loyal and valuable customers live in the app. They spend more, engage more, and drive growth. The company’s long-term initiative (2024–2025) was clear: bring more users into that ecosystem.
Over two years, we partnered with internal teams across disciplines to unlock that growth—helping shape the app and web experience in meaningful ways.
From immersive illustrations and motion design (2D, 3D, Lotties, MP4s), to app store optimization, to rethinking core navigation from the ground up—our work was designed to drive conversion, clarity, and connection. We also built a new in-app communications framework for notifications—one of the most valuable channels Best Buy owns—giving them a stronger voice right where their best customers live.
key work highlights
fortune 500
1.4 million reviews
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Store Branding
Blowing up all the way to #1 during the holidays with the help of ASO creative.
Icon Design
App icon design support for various seasons and releases.
Notifications
Get more folks enaged in app with net new features for receiving and managing communications from Best Buy.
Illustrations & Lottie Animations
Moments of delight for promoting notifications features keeping people engaged in app.
Manage Communications
Providing users the control to manage various channels and freqeucies of communications from Best Buy.
Testing & Validation
DESIRE FOR A DEDICATED COMMS AREA
highly likely to use this feature
Navigation Redesign
Old vs. New (Launching in 2026)
