nagase
Global website refresh
Overview
Transforming a global legacy into a modern digital experience.
our output
Nagase, a global chemical and biotechnology leader, partnered with Hero Digital to reimagine its online presence for a new era of innovation. Echo Creative joined the team to help shape a user experience that made a complex organization feel human, connected, and clear.
The goal: create a digital platform that reflects Nagase’s 185-year legacy while supporting modern storytelling and accessibility standards. Together, we delivered a cohesive system that bridges culture, science, and design—built to scale across markets worldwide.
key work highlights
market cap
User Experience
We focused on building an experience that made discovery intuitive for every audience—from global partners to potential recruits. We mapped complex information into clean, predictable journeys that highlight Nagase’s global impact and forward-thinking mission.
Strategy
Our UX strategy centered on clarity and trust. We helped define site goals, user priorities, and success metrics—ensuring the platform served both storytelling and conversion equally well.
Personas
We created user personas that represented the full spectrum of Nagase’s stakeholders: customers, researchers, investors, and internal teams. Each informed design decisions across content hierarchy, tone, and navigation.
Taxonomy
We created a navigation system that organizes complex information into a clear, intuitive flow. Each layer of the experience helps users understand the brand story while finding what they need quickly and confidently. The result is a site that feels structured yet effortless—designed to guide, not overwhelm.