nike + rory
A new legacy brand starts here.
Overview
A new legacy brand centered around one of golf's greats.
our output
80% of golf consumers are more likely to engage with brands directly associated with top players, highlighting the influence athletes like Rory have on consumer decision-making.
With a deep love for golf and Rory, we had an idea: What would a legacy brand, similar to Tiger's, look like if made for this future hall-of-famer?
Our approach for designing this draft combined clean, modern aesthetics with a strong symbolic characteristics focused on: His heritage, the sport, and strength.
key work highlights
Global Golf Market Value
emerging markets & golf growth rate
The Idea
The ideas was simple. Make something awesome for Nike + Rory. Make something that could sit next to the famous "TW" mark for the Tiger Woods brand.
Discovery
We make brands with elbow grease. The good old fashioned way. Here's the journey this concept went through to get from idea to its general form we ultimately polished as you'll see.
The Execution
Here's a completed and ready for market new visual brand identity for Nike + Rory McIlroy.
The Mark
The final marks in their most simpliest forms.
Details
We incorporated several elements into the logo focused on Rory's heritage and Golf.
Style Frames
Layout explorations playing with color and tonal layering.
