Swoop Connect
End-to-End Design Support
Overview
Creating a brand new social media app all about links.
our output
Swoop Connect redefines how people, brands, and communities share and manage their digital presence.
Echo Creative partnered with the founding team to design a scalable brand, platform, and app experience from the ground up—one built on simplicity, speed, and connection.
Our goal was to transform a complex utility into an approachable everyday tool. Through thoughtful UX, clear visual language, and a forward-looking identity, we helped Swoop bring the phrase “Stop Typing. Swoop Connect.” to life.
key work highlights
product design & dev hours
app store reviews
Branding
We created a cohesive brand system that feels human, energetic, and instantly recognizable. The identity combines the fluid motion of digital interaction with the clarity of everyday communication—simple, green, and universally friendly.
Logo Design
The “S” mark represents motion and connection: a single continuous path looping people, brands, and communities together. It was built to work across app icons, QR codes, and print systems, ensuring instant recognition at every scale.
Illustration & Lotties
We developed lightweight animations and iconography to express the product’s friendly personality in motion.
Product Design
The app was designed as a true “connection utility”—fast, flexible, and adaptive to multiple user types. Our approach blended simplicity with depth, ensuring each interaction felt immediate while giving users control over how they share and organize their world.
Gettin' SaaSy
We created modular templates for subscription tiers, analytics, and campaign management, ensuring a consistent yet scalable product architecture. Every component was designed with future automation and AI integration in mind.
Subscription
A tiered subscription model gives users the freedom to start free, then scale with added features, analytics, and top-up options. Transparency and control are built into the experience—no clutter, no guesswork.
Product Marketing
To launch Swoop, we developed a brand campaign and marketing site that introduced the product’s purpose in one line:“Connected in one fell Swoop.”
Content
Every detail reinforces connection—across copy, imagery, and motion. We built a unified system for brand voice and visual rhythm that translates seamlessly from digital to print, empowering the Swoop team to scale without losing clarity or character.
App Store Optimization (ASO)
Higher search visibility, stronger first-impression conversion, and steadier organic installs—without paid spend.